How to build a database for SMS marketing campaigns

Marketing July 04. 2017

Many companies want to launch SMS marketing campaigns to let customers know about their offers, products and services. However, a lot of companies don’t have a database of phone numbers.   The first step is to find potential customers: people who are looking for your product and are interested in receiving more information. A closer…

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SMS Marketing: The steps to launching an SMS campaign from scratch

Marketing June 28. 2017

If your company wants to start an SMS campaign, take a look at the following steps. One of the principal mistakes you can make with this type of action is to jump in without understanding how it will fit with your company. It may be difficult to believe with the presence of messaging applications like…

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Differences between launching a marketing campaign on Twitter and using SMS

Marketing May 30. 2017

The statistics tell us that we send up to 46 times more SMS messages than messages through social networks. According to the statistics, we check our social media profiles on average 20 times per day. The large majority of companies prepare and launch marketing strategies on social media to offer us their products and services…

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Differences between digital marketing with email or SMS

Marketing May 19. 2017

Both types of marketing usually start from the same point but the result is completely different. Send an email, or a text message? This is the classic dilemma many companies face when they want to advertise any type of product or service. Both channels can provide consumers with accurate information and promotional material but, although…

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How to use SMS messages to quit smoking?

Marketing May 09. 2017

SMS messages used to help people give up smoking are short, direct and supportive comments which inform the patient of the options they have open to them to improve their health condition.   People living in both so-called developed countries and developing countries use mobile phones. Similarly, everyone around the world suffers from one of…

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How to successfully write messages for an SMS marketing campaign?

Marketing May 03. 2017

Three important elements encourage a response from message recipients in an SMS marketing campaign: capturing attention, describing an offer clearly and concisely, and ending with a call-to-action. We are all used to writing instantly to each other using several different messaging apps. A new way of writing has even been created, complete with abbreviations, emoticons…

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The effectiveness of using SMS messaging to generate leads

Marketing April 21. 2017

The ever-smaller device and inseparable tool for the modern human being, the smartphone, is without doubt the most powerful lead generation tool available to marketers. When a company plans a marketing campaign, the aim is to convert all actions into sales, whatever the service or product. In many cases, these sales are limited to a…

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Amazon to use drones for its deliveries, monitored using SMS messages

Marketing March 14. 2017

Amazon has created a delivery tracking service based on sending SMS messages using the shortcode. Amazon is one of the world’s leading ecommerce companies, placing emphasis on immediacy and punctual delivery. For make the delivery process even more efficient, Amazon is considering utilizing drones, and to cement confidence and reputation among its clients, it provides…

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Is SMS-based authentication secure?

Marketing March 07. 2017

The sheer number of web and mobile application users has increased to the point where it’s difficult to distinguish between those that are looking for easy access to all types of electronic transactions, and authentic cybercriminals. A lot of brands and companies have had to resort to online security systems to make life easier for…

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Why autocorrect is a spanner in the works for SMS marketing

Marketing March 01. 2017

The smartphone operating system is capable of personalizing the autocorrect process, knowing what it should and shouldn’t correct based on the behavior of the user. But every mobile phone, depending on its operating system, uses autocorrect differently.   To avoid these technological whims, using a unique shortcode allows the company launching the SMS marketing campaign…

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