How is the GDPR or privacy policy complied in SMS?

To comply with the current data protection law (LOPD o GDPR) in all of the SMS communications two simple requirements must be met:

  • - Clearly identify the message origin or sender. This is, the sender company, brand or organization must be present or identifiable in the communication. Company or brand name can be included in the sender field or the text message.
  • - Offer an easy and free unsubscribe method. It is enough to include a contact method (phone number, email, link, etc.) where recipients can unsubscribe from database and not receive any future communications. LabsMobile platform places at your disposal an unsubscribe form that includes automatically unsubscribed phone numbers in the account Blacklist. These phone numbers will not receive any future communication from this account.

We recommend to fully comply with the data protection law in the collection of personal data and specially of the mobile phone number. Otherwise, the sender company or organization may incur in major offenses subject to larger penalties according to the current regulations.


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