Last update: Jun 13, 2022
One of the main objectives of digital marketing is to increase the interest in a partner and, as a consequence, the sales of a company’s product or service. To do this, there are many techniques that can be used, such as flash or impulse sales.
This is a type of impulse sale, which seeks to generate a sense of urgency for the customer with limited promotions, especially with regard to the validity period. To carry out this type of sales, SMS messages will be your great ally.
As we mentioned, flash sales are those offers or promotions that have a short duration in time, such as a weekend sale. Your limit may be in the available time you have, or also in the number of stock units.
What you should look for with a flash sale is to generate a feeling of urgency or scarcity in the customer, which awakens an impulse to buy the products on sale without an exhaustive search or study of alternatives. SMS are ideal for this type of sales due to their main characteristics: they are sent quickly, directly and massively, they have a high open rate, they are brief and the user will remember the message without issues.
To achieve flash sales with SMS, one of the key points is the call to action of the message. You have to take advantage of its length to get to the point, without beating around the bush or exaggerating. We must get the customer to react according to our objective, that is, for them to complete the purchase. The 160 characters of a standard SMS are few but enough to transmit a promotion. The basic elements are:
An example of flash sales could be: “Important discounts in our store! Only this weekend, discounts of up to 35%. Purchase at the best price!”.
In the LabsMobile control panel, you will find all of this data stored so that you can analyze the open rates of the SMS and choose the best time slots for you.
This type of sale can be directed to different types of clients:
In order to carry out a flash sale using SMS, there are several crucial elements to consider. One of them is to have an effective and segmented database, where the information about all customers is stored in order to personalize the campaign. Start using the LabsMobile platform today and make as many flash sales as you want!