Last update: Oct 21, 2022
Nowadays, due to the age range of people who play sports and the increasing use of mobile phones among them, the fitness sector is one of those that most benefits from the possibilities offered by SMS marketing.
If you manage a sports center and you know the different uses of SMS for gyms, you could use them to improve communication with your clients and increase your sales.
First of all, it is essential that you have a database of your gym users including their name phone number and their attendance frequency. This way, you can identify four types of clients:
Once you have included each one of your contacts in one of these four types of clients, many options and message uses for gyms are available:
They have already shown interest, so you have to find what motivates them and encourage them to try it. You can get it with:
In this case, you can start by sending them a satisfaction survey and get to know the reasons why they were unsubscribed. You can also:
This type of clients must be inspired and motivated so they retake sports. For this aim you can use:
This type of clients are the most important, as the cost of keeping a client is less than that of obtaining a new client. Therefore, it is important to improve their experience and build a solid link between the client and the brand.
There are thousand-and-one SMS uses for gyms. You just have to find those that best fit with your marketing strategies and start sending them.
In LabsMobile we help you create your campaigns or messages according to your needs. In addition to being able to try the platform for free. We are waiting for you!