Digital marketing has become more common nowadays. Businesses and companies are turning to the resources provided by technology to improve their sales, generate advertising, among other functions. SMS stands out as one of the most effective methods. However, there is a factor that is often overlooked: price. Carrying out a digital marketing campaign has its…
In the world of digital communication, SMS continues to be a fundamental tool. More and more companies are using text messaging to communicate with their customers. With 2024 approaching, several trends are anticipated that will transform the way businesses and users leverage text messaging for communication and marketing. Below, we explore the 6 most prominent…
Today, logistics and freight transportation play a key role in the global economy. This boom in transportation is due to a number of key factors that are transforming the way companies operate. First, the offshoring of manufacturing has led to a more globalized distribution of products, which has increased the need for efficient logistics to…
Historically, companies have used marketing and the many tools it offers to improve their efficiency and their reach with users. When technology appeared, a new style was born, known as digital marketing. Taking advantage of all the options offered by the digital world and the internet, new tools were also developed. In turn, there are…
When carrying out a marketing campaign, the main objective is to obtain the best possible results. This is in addition to their objectives (which can be selling products, making people subscribe to a service, completing a poll, among others). For this reason, you will need to use all the available resources. One of them is…
SMS remains an effective formula for digital marketing. In fact it is one of the best, since we always carry the phone with us and frequently check the incoming messages. What you may not be sure about is how attached files are sent in these types of messages to expand information. SMS attachments: overcoming text…
SMS campaigns are a very used marketing resource nowadays. A vast majority of the population spends long time on their phone during the day. Therefore, it is the main space where influence could be exercised. But the most important thing is to develop the right strategy. How to perform an SMS campaign A campaign consists…
SMS Campaigns on Black Friday and Cyber Monday: how to create the best possible SMS marketing campaigns to increase traffic to your website or generate more visits to your store. Over the last few years, two commercially important dates that have come directly from the United States have become vital dates for businesses in Spain. Black Friday,…
Now is the time to start planning your SMS campaigns for the year ahead. SMS campaigns are a very useful marketing tool. Nowadays, it’s common for emails to go straight into the junk folder without being seen, or that they are deleted by customers who are tired of receiving promotional and marketing material. Sending SMS…
SMS appeared in 1992 and has slowly but surely become the most popular method of communication amongst users with mobile phones. SMS for businesses is a highly effective mobile marketing tool, due to its versatility and results. SMS utilizes a protocol to send short messages mobile through telephone networks. After its inception in 1992, the…
