Leisure
Feb 03, 2017
Kellogg’s and Disney create an SMS marketing campaign with customer rewards
Disney, the global entertainment giant, launched its animated movie Moana collaborating closely with the breakfast cereal giant Kellogg’s. The two companies planned a campaign that awarded a $5 discount to customers that sent an SMS message to the breakfast company including a photo of their receipt. The film, which was released as Vaiana in Spain…