SMS Campaigns on Black Friday and Cyber Monday: how to create the best possible SMS marketing campaigns to increase traffic to your website or generate more visits to your store.
Over the last few years, two commercially important dates that have come directly from the United States have become vital dates for businesses in Spain. Black Friday, the last Friday of November, is considered the launch date of Christmas marketing campaigns. Closely following Black Friday is Cyber Monday, the Monday following Thanksgiving in the United States.
On both of these North American imported dates, many shops and services offer massive discounts focusing on Christmas. This is a hugely important time of the year when commercial sales campaigns – both offline and online – experience a huge boost and sales skyrocket. For this reason, it is important that companies know how to strengthen their strategies and tactics over those of their competitors.
Why is SMS marketing the best option for Black Friday and Cyber Monday? Over this period of the year, clients are looking out for discounts, and are more willing to pay attention to what you have to offer.
At LabsMobile, we want to offer you some ideas on how to create the best possible SMS marketing campaigns to increase traffic to your website or generate more visits to your store.
1 – Create an SMS campaign integrated with other forms of online communication: email marketing, social media etc.
2 – Consider referral marketing campaigns through SMS. For example: “Recommend us to your friends and get a 30% discount.”
3 – Launch SMS campaigns that stand out from your competition, for limited time only. Get ahead of your competitors by revealing your offer earlier and advertising it for longer.
4 – Make online experiences more exciting with SMS Landings. Tell a story to your customers. Introduce multimedia content into your SMS and guide them through your brand. Creativity is everything. To stand out from the rest, you’ll have to leave your comfort zone and get creative. You can do this through your promotions, text or SMS images.
5 – Adapt your campaign to all mobile devices and be specific and concise. Be the first to attract customers’ attention, and don’t forget about mobile devices.
Use SMS marketing campaigns to guide the public to your online or physical shop and help them through the purchasing process.
It is also important to keep customer feedback in mind. We recommend you send out surveys using bulk SMS messaging to customers after they’ve purchased to ask for their opinion on the process.
Lastly, don’t forget to segment your audience. Create different lists of databases by: regions, sex, age, or types of products. In this way, you’ll increase the likelihood of a successful campaign. Always think strategically.
At LabsMobile we can help you to easily and effectively create campaigns, and provide you with the tools to be able to track SMS messages and the multimedia content you include.