Companies usually use satisfaction surveys as techniques to know the opinion of their clients. They can be used to know more about an array of topics. For example, how much attention people are paying to the company, a special service like home delivery, among others. Thanks to them, companies can get information to improve their product and attract more users.
Thanks to digital marketing, it’s a lot easier to carry out a satisfaction survey, especially when using an SMS. This is a quick and simple-to-use method, that allows you to reach a massive public and obtain an important answer rate.
Companies can use platforms that specialize in sending text messages, such as LabsMobile. They are designed to make the process easier, with all the necessary tools to achieve your objectives.
So, you only need to write the message and select the receivers, no matter how many they are. For this, you will need a good database. Companies usually store information about their clients, such as phone numbers. If you don’t have a database or if you want to reach a massive public outside your habitual clients, you have the option of renting a database.
Satisfaction polls using SMS bring about other advantages. One of them is to gain a high level of readability and participation from receivers (much higher than with emails). Also, SMS are sent quickly and receivers instantly react to the notification on their mobile device.
There are two main formats when it comes to satisfaction surveys than can be done via SMS.
To check the reach of a customer satisfaction poll via SMS, the LabsMobile platform offers the company a control panel where all the information is stored. From there, you can analyze all the data, such as how many messages were sent, received, and failed, how many clicks were made on the link, and much more!