Prepare a schedule for sending SMS messages in 2019. Communicate with your customers

How can you send messages online to acquire and retain customers? Nowadays, consumers are less and less loyal to any specific brand, and they are being approached through a wide variety of media.

However, there are very effective strategies, such as sending SMS messages, that can help you attract new customers at the same time as you promote loyalty among those that you already have.

Does sending SMS messages really work?

A good plan for sending messages can be a very powerful tool for your company. The constant use of mobile phones results in the fact that 95% of SMS messages that are sent are opened by their recipients. This allows for a perfect mobile strategy to communicate with a multitude of potential customers.

In addition, SMS does not require any apps or a specific mobile operating system, which allows us to send messages to a large number of devices.

Get to know your customers better by sending SMS messages

You can get detailed information on who and when opens the SMS messages, and how people react. This way, you will be able to geolocate them, purge inactive customers and find relevant ones.

With this information, you can carry out better communication campaigns based on the results obtained and send the perfect SMS messages that will maintain consumer loyalty.

Set up a schedule for sending SMS messages in 2019.

For SMS messages to be really effective, you must first analyze your priorities in depth. You must design a message sending schedule that takes into account holidays and times of the year that are most relevant for your company in 2019:

• New Year’s Day
• Epiphany
• Sales events
• Blue Monday
• Valentine’s Day
• Women’s Day
• Father’s day
• The first day of spring
• Easter
• Mother’s Day
• Internet Day San Juan
• Summer sales
  
• Halloween
• Black Friday
• Christmas
  
  

Example:

Cyber Monday campaigns, an example:

The campaigns of Cyber Monday are carried out once a year, during a very specific period. If your company wants to launch a marketing campaign, it must have planned its launch for the days before the event starts. Thanks to sending messages, you will not only get the customers’ attention; you will also remind them that an event of interest is approaching at the same time as you provide an immediate solution.

How can you send messages over the internet to enhance your campaigns?

Today there are companies that facilitate this infrastructure at the cost that adapts to the needs of each business. You will be able to manage your mobile strategies in a simple and productive way.

Sending messages with a mobile strategy increases sales.

If you know how to send messages over the internet, you have the guarantee that your company will benefit from an increase in the conversion rate of at least 30%. Without a doubt, SMS messages can provide you with an easy way to attract and retain customers, with excellent results.