Recently, online purchases have been becoming more and more popular. People choose to buy from the comfort of their home and have them deliver to their addresses. This makes companies pay more attention to their logistics department.
With the holiday season and Black Friday coming, purchases increase and the delivery of packages becomes more important. They should arrive on time while keeping a good and constant communication with clients.
In this sense, SMS appears as a very useful tool to improve the effectiveness of tasks. With text messages, there are many benefits to be obtained so as to take advantage of them in the field of logistics. Let’s see how.
Text messages are characterized by speed and massive sendings. This means that thousands of messages can be sent in just seconds. Besides, they have a high open rate which means that almost all the clients will receive and read those messages.
When it comes to logistics in particular, you can obtain different benefits:
Lastly, SMS are very positive in the area of customer support. First, employees will be able to have multiple conversations simultaneously instead of spending a lot of time on phone calls. Secondly, communications initiated by clients will also decrease because they will already have the information they need by receiving text messages.
You can also use SMS in polls to obtain feedback from your clients and observe their level of satisfaction. Through their answers, you’ll be able to discover what you can do to offer a better service.
Besides the benefits they give, text messages can be used in different ways in what’s related to logistics and digital sales.
The main uses are:
1 Confirmation of orders: with a text message, you can notify the client that their order has been processed successfully. You can also add an external link with more details.
2 Delivery reminders: the most common thing is for users to receive their packages at home. With an SMS, you can remind them about a delivery date so they can be present to receive them.
3 Package tracking: another alternative could be to send the client a message so they follow the details of their order. With a URL, you’ll be able to observe the situation and you won’t have to notify them every time the package moves.
4 Delivery confirmation: a simple message can confirm a successful delivery confirmation.
5 Delivery failures: if the delivery of the package cannot be completed (because the person was not at home, for example), you need to notify the client. Inside the message, you can let them know about a new delivery date or you can even give people the option to select the one they prefer. For this, you can use an SMS Landing, that will show them a form to complete.
The effectiveness of the area of logistics is very important, especially during the holiday season, when sales increase exponentially. SMS is an ideal tool to optimize the processes and make them more efficient. With LabsMobile, you’ll be able to integrate text messages in your logistics area with all the features you need for your employees to carry out their tasks comfortably.