The 10 best SMS about abandoned shopping carts

Online shopping is more and more common today. Technology gives you the chance of shopping more comfortably through the internet and using a mobile device. In this way, clients only have to navigate sites and select products for their shopping carts.

However, there’s a problem that’s appearing under this way of shopping: abandoned carts. Users select potential things to purchase in their carts but they never actually buy them. That is, they start the process of buying online but they never finish.

Why do clients abandon a shopping cart when buying online?

• The process is too long or complicated so the client abandons it. 
• The client has doubts and would like someone from the company to communicate with them but don’t find a way to use it.
• The visitor sees additional charges of transport or others that are indicated at the last minute.
• Visitors don’t trust the website for some reason. 
• Clients are still comparing prices with other similar products. 
• The cart is used as a selector of the products the client likes.
• They want to save the purchase for later.
• Shipping time is too long for the client. 
• They are worried about the policy of returns. 
• The client expects a discount at the last minute.

As a company, it’s possible to fight this situation and make an effort to convince clients through digital marketing. To achieve this objective, SMS are an ideal option.

Here we present you with the 10 best SMS about abandoned shopping carts to inspire you.

Why use SMS?

A company that sells products and does not go online is destined to fail. Today, it’s crucial to offer this possibility to clients. And if they don’t finish the purchase, as a company, you can try to close it with the client, reminding them of their intention with an SMS. 

Text messages are an ideal choice within mobile marketing, being superior to other options such as emails or phone calls. 

SMS have different advantages: 

• • The best of them is their open rate. It reaches 98% and it’s superior to other communication channels. They are fast and instantaneous so they are easy to read and remember.
  • Text messages don’t need an internet connection to be received, different from emails. If the receiver is not connected to a WiFi network and doesn’t have mobile data in their device, they will be able to read the SMS anyway.
  • SMS are not under the risk of falling inside a SPAM folder. This happens to emails, so many of them go unread by users and end up being lost.
  • Lastly, SMS have an easy option to add an URL that directs clients to an online store or directly to a payment menu. Practically all of the web stores are optimized for mobile devices.

Types of SMS you can send to convince clients

When sending SMS to avoid abandoned carts, there’s no specific rule. In turn, you can use different resources to try and make the client purchase the items they left in the cart. You’ll need to consider the type of company, the image you want to convey, the context of the purchase, among other factors. Some examples are:

1There are important dates where people decide to shop online, as in Black Friday or Cyber Monday because there are important offers and discounts. Take advantage of this situation to remind clients of the advantages they can obtain if they buy during these special times.

2Add the availability of units in stock. This is a simple but effective technique that shows clients that the articles they want are stilla available.

3 One of the reasons why people can leave a cart abandoned is because they have problems with the payment method. For example, a credit card. You can show a user different alternatives with which they can finish their purchase.

4If clients are more into visuals, you can add different images or emojis in your SMS to regain their attention.

The 10 best SMS about abandoned shopping carts

5Add many links that take people directly to the payment site. Be it at the beginning or at the end. 

6Some purchases bring about an additional benefit, as in the case of loyalty points or miles in the case of plane tickets. Show the clients what they are losing in case they don’t purchase.

7Another option is to generate a psychological effect of need, as with a limited amount of products. For example, that the offer lasts only 2 days or that the product will stop being available in a short time.

8 Humor can be a very effective tool, so depending on your audience you can include a joke about the abandoned cart. 

9Send a catalogue of similar or complementary products. It can happen that a person selects a product for their cart but then they realize it’s not what they needed. You can try and attract their attention with other similar items.

10You can also send a template that imitates the website, simply reminding them they left an abandoned cart with products selected for purchase.  

SMS marketing to recover abandoned carts

Other things to take into account are sending the client a promotional code or sending them an SMS with contact details of the store to solve their doubts.