SMS to increase customer loyalty: why it’s still worth it in 2018

There are a number of different techniques that companies can utilize to improve customer loyalty, that have varying impacts on results. 

 

SMS messaging is a great strategy for any business to increase customer loyalty. With SMS marketing campaigns, you can foster a better relationship with customers, which will drive a higher conversion rate. Nowadays, customer loyalty isn’t as simple as just giving out discounts and promotions – it is also a vital link between the customer and your brand.

SMS campaigns can be very useful in reinforcing ties with customers, helping to boost the company image and making the customer feel closer to the brand. It is an essential interaction, without which it would be impossible to maintain customer loyalty.

Customer loyalty techniques in marketing: the advantages of SMS

There are a number of different techniques that companies can utilize to improve customer loyalty, that have varying impacts on results. Campaigns using SMS are an excellent form to reach customers, above all if they have the following key points:

• Foster an emotional connection with the customer: sending SMS is an extraordinary way to connect with the client. An effective SMS appeals to the customer’s emotions, ensuring that it is more than just a text message.
• Get their attention: you can design interesting messages that will attract customers straight from the SMS platform.
• Establish continuous and fluid communication: with a good SMS landing system, messages can reach recipients with regularity, meaning that you will never lose touch with customers.
• Bring added value: get better results by including useful content for the recipient. One good example are Tourism Marketing campaigns, that tell visitors about places of interest, new restaurants and exhibitions etc.
• Make segmentation easier: reach the right client in the right moment – text messages allow for this.
• Reengage less active customers (or inactive customers): a consumer may have lost interest in a business, but will always continue to use their mobile phone. Information helping customers to reconnect with a brand can easily be transferred via text message.

SMS messaging: an efficient and good value marketing strategy

The prices for a bulk messaging campaign are good value for money, particularly considering the conversion rates and boost in customer loyalty you can achieve. It is difficult to achieve the same number of interactions using traditional methods, even if you have a high volume of business.

Betting on SMS in 2018 is still an intelligent decision. Companies like LabsMobile provide quality solutions, allowing clients to relax, and focus on growing their business. After all, SMS campaigns require the attention of true professionals to work at their best.