Today, mobile phones have become fundamental elements in peoples’ lives. It’s almost impossible to find a person who does not own one. It is so common that people do not even leave their homes without this device. Because of this situation, companies have discovered a new market and the possibility of being closely in touch with their clients and future customers. To succeed in their endeavor, they had to modify their marketing strategy and have an orientation to the digital world. That’s when Mobile Marketing appears.
Mobile Marketing can be defined as the group of techniques and actions related to digital marketing destined to cell phones and mobile devices.
As mentioned above, smartphones are used by most people. Different research and studies investigated this behavior with very interesting results, such as:
Mobile Marketing has become a key technique to achieve success when launching campaigns. It has a lot of advantages and benefits, among which are:
There are different possible methods to carry out Mobile Marketing. Companies can use many techniques for their campaigns, taking into account their preferences or possibilities. Some of the most popular and with best results are:
There are different ways to carry out mobile marketing, like social media, landing pages, or using email, but one of the main techniques is SMS marketing, that is, using text messages.
We are not talking about simple text messages but about those designed with templates and contain pictures or videos and are very attractive. Each one of these messages has a call to action (CTA), which needs to be clear and concise. It depends on the objective of SMS marketing as it can refer to the purchase of a product, offer a discount, be an invitation, a reminder, a gift, etc.
Also, text messages can come with an external link or a QR code that adds information. It’s important that the destination is compatible with a mobile device together with easy access and navigation.
This post was last modified on October 11, 2022 8:06 am
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