Jim Ashton

Jim Ashton
23 posts0 comment

How did Abercrombie & Fitch increase their click rate with SMS marketing?

Marketing February 03. 2017

The American fashion company Abercrombie & Fitch, which also heads up the well-known high street brand Hollister, has been using SMS marketing campaigns to increase the click rate on its website. It has achieved this by creating a strategy unique to SMS marketing: including hyperlinks in its promotional campaigns taking customers to separate pages according…

Read More

How to create a database for an SMS marketing campaign?

Marketing January 25. 2017

In the mobile marketing sectors – just like in other areas of personal marketing – contacts are key to getting good results.   To start designing an SMS campaign, you need to construct a database which is accurate, generates conversions and produces results. How to create a database for an SMS marketing campaign? Creating a…

Read More

Why use 2-step authentication in SMS marketing?

Marketing January 12. 2017

In the field of SMS marketing there is a way of adding a layer of security to the new online processes: 2-factor Mobile phones are almost an extension of ourselves. Smartphones, more than just an address book, camera and telephone, are now indispensable to daily life. We connect on social networks, manage our bank accounts,…

Read More

What is SMS Landing and what are the benefits?

Marketing January 04. 2017

In the sector of Mobile Marketing, SMS Landing is this technique: including a link to a web page inside an SMS.   A landing page is the destination page of a hyperlink. Think of a html link. https://www. and a corresponding domain name define each and every website. When you click a hyperlink, a web…

Read More

Fashion retail stores boost volume of business with SMS marketing

Marketing December 21. 2016

Customer loyalty is extraordinarily important in the fashion industry. The biggest brands in fashion have long had a clear understanding of this, utilizing marketing channels where customers are the most attentive to the latest trends and stores, whether franchised or independent. In a marketing strategy, SMS campaigns are one of the most valuable ways of…

Read More
sms

Make an transactional SMS more effective by including an hyperlink

Marketing November 28. 2016

Transactional SMS are messages that provide a service to the recipient. In other words, the goal is not to send promotional material or publicity, but to inform or notify clients or customers of important information. The main uses of transactional SMS are for reminders, messages, alarms, passwords, deliveries etc. This type of notification utilizes the…

Read More

How has the health sector improved patient care with SMS marketing?

Marketing November 21. 2016

There are various areas in which marketing strategies have established a strong foothold, but one in particular that has generated a truly mutually beneficial interaction is in the health sector. How has the health sector improved patient care with SMS marketing? Improvements in relationships with patients, internal communication within medical centers and the reduction of…

Read More

LabsMobile is now an SMS provider for SchoolTime

Marketing November 10. 2016

The integration of the educational software SchoolTime with the SMS platform LabsMobile has recently been completed in September. Any educational institution using this software will now be able to utilize the LabsMobile SMS platform for its SMS communications. The SchoolTime project, developed by the company STPL Global, is a technological platform for the comprehensive management…

Read More

Best practices in SMS marketing campaigns

Marketing October 27. 2016

In order for a recurring SMS mobile marketing campaign to be a success, its plan needs to follow a series of best practices.   It is imperative to respect the wishes of the subscriber. Even though they may have previously requested to be sent SMS messages to enjoy exclusive benefits, for a number of reasons,…

Read More